Assignment
Create a concept, design and develop an interactive installation for children ranging from 7 to 9 years, with which the Graphic Design Museum can relate to the Children’s Book Week theme: visual language
Concept
At the age 7 to 9 years, children start to develop familiarity with brand logos. The goal is to learn them that a lot of logos carry out a message through their visual appearance. The ABN AMRO logo resembles a shield, and the Albert Heijn logo resembles a ribbon. The idea is that children combine logos in a playful way, resulting in a message. This way they should learn about the logos in a very amusing way.
Realisation
The installation takes form in a 1,5 meters high pillar, that allows multiple children playing with it simultaneously. 32 different logo’s carry out their meaning through a verb and a noun. By pushing 3 logos after another, children can create a sentence that is spoken out through the installation’s speakers. The first pushed logo results in a noun, the second in a verb and the third in a noun. 
The idea was to make the building of sentences as physical as possible. Children have to walk around it, reach out to the top and bend down to reach the bottom. This way the children are interacting with educative content in a very playful and tactile way.
Exposition
The installation has been exposed at the Graphic Design Museum in Breda. The exposition took place within the letterlab, a space specially created for children. The installation was being exposed during one month, commencing at the start of the Children’s Book Week.
News item: BredaVandaag.nl
Press release: Avans persbericht
